TOMS company One for One (with every product that you purchase, TOMS will help a person in need).

 TOMS stands for ‘Tomorrow’s Shoes’. The unique tagline One for One means that every time you buy a TOMS product, a needy person somewhere will also benefit.

In 2006 American traveler Blake Mycoskie was on a trip to Argentina. He saw children who had no shoes and the idea for TOMS -One for One came into shape.

Mycoskie and his small team started by selling shoes and eyeglasses. By combining for-profit-entrepreneurship with philanthropy, he has managed to diversify extensively.

• TOMS also sells Baby bags, slippers, small purses and carry bags in knit and sweater combos. 
• There is a ‘krotchet kids’ store as well. 
• TOMS now also sells cups and saucers, soft booties, blankets, yoga mats and all kinds of winter boots.

Photo credit: katerha via VisualHunt / CC BY

• The Philanthropic brand has given away over 10 million pairs of shoes. 
• TOMS has also helped over 1,50,000 people with eye care. 
• Their shoes are sold and distributed in 59 countries. 
• The eye care is spread out across 13 countries.

TOMS has an annual warehouse sale every year geared towards helping others as usual. Currently events are held in Tempe, Arizona and in cities of Ontario and San Mateo in California.

Mycoskie hopes to expand all over.

TOMS sells out of Nordstrom in USA which happens to be their biggest retailer to date. It also helps Mycoskie organize the ‘One day without Shoes’ annual campaign. 

Volunteers go barefoot to know what it’s like to live without shoes.

Powerful marketing with good intentions has helped TOMS get brand ambassadors like Charlize Theron and Ben Affleck. 

TOMS has started a Social Entrepreneurship Fund with the Fast company festival to help new startups.

Mycoskie is a high school dropout. He has no previous experience in shoes and no experience in giving.

But his passion about helping others has spread the aura of goodwill.

TOMS has currently pledged to give 1,00,000 pairs of shoes to displaced Syrians. Mycoskie is hopeful that the TOMS empire will encompasses all products one day.

There are plans to diversify into Wine, ticketing and credit cards.

Welcome to a movement that can help change a world with our buying choices.